MLM Lead Generation and the TAO of Social Media Marketing Strategies

The planet has gone fully tech mad in the last few decades. We’ve shifted from rotary dial phones that tipped the scales at a handful of pounds to smartphones that fit in the palm of your hand. It used to take the post office 7 days to get snail mail from Boston to San Francisco. These days, emails and texts can send several/many files in a split second. Twitter, Facebook, LinkedIn- these are the ways we connect today in the extraordinary experience of social media marketing. The good news is our way of life is easier and faster. The bad news is we’ve departed from the most valuable piece of communication- people. To become proficient at the lifeblood of online marketing and really take over your MLM lead generation, The Tao of Social Media marketing strategies needs to be appreciated at it’s core.

Think of the Tao of Social Media Marketing Strategies along the lines of the Tao of Pooh. That’s right, the bear with the honey problem. Every venture Pooh ever had was typically focused around his honey problems. By the end of every Pooh story was a few words of wisdom (ie. content). It’s the same principles here. If you can focus on people’s problems in the MLM industry, equip them with great content that solves it, do it on an ongoing basis to a thriving gang of followers, before long you will speedily become an expert at the Tao of Social Media.

First, to enhance your MLM lead generation through social media marketing strategies, you must give more than you take. When somebody gives you a Christmas present, don’t you at once feel as though you should return the favor and give them a present back? It’s like paying on an obligation coupled with a spoonful of social guilt. Consider this as a powerful selling tool when used properly. Case in point, when creating our blog, we spent months investigating the social media marketing facts that went into our E-bootcamp. With that much time and energy vested why in the world would we make it no cost? Because of reciprocity.

It’s all about give and take. Supply people with helpful advice that advances their lives without asking for anything in exchange and they can’t help but take an interest in you and decide to return the favor. As Zig Ziglar said, “When you help people get what they want, you’ll soon get what you want.” Shoot out constructive info on your Twitter page. Show a friend’s article on how to shoot a video on your organic lead generation facebook. Direct them to links to great webinars and fun conference calls. Give them the stuff that helps make their businesses become more successful and, in turn, you will enhance your MLM lead generation.

Secondly, to have a follower hit your ‘like’ button, you must bring great content. To have authority means that both your context and your content hold authoritative power. Don’t take this as fake it till you make it. When we started marketing online through social media, we were relatively unknown. So how do social media marketing unknowns develop into gurus? Steady and useful content. It’s that pure and simple. Do research. Learn from the mistakes. Teach what you’ve learned. Rinse and repeat.

Once your expanding tribe thinks you’re important enough, so will Google. Meanwhile, your content must address whatever problems your Facebook Friends, Twitter Followers and all those folks you’re LinkedIn with are having. They don’t have plenty of MLM leads? Show them how to raise their MLM lead generation with good tools and education. They don’t know how to tweet their links? Figure it out for yourself and then share it with them. Once people know and trust you, they will begin to pass your info on to their warm list. At that point, they will gladly hit the like button.

Lastly, the multitude of Facebook friends and Twitter followers you have does not boost your MLM lead generation. You must first truly connect with people. Most decent network marketers know that every new lead may be their next ‘rock star’ and that social media marketing strategies can be a very productive tool to crank up their business. But, the biggest oversight many online marketers make is that people need to hook up with people – not just another enticing email, blog or capture page. Sure it’s great to make a hookup through your social media sites. But it doesn’t amount to much unless you pick up the telephone and call the person.

Too many networkers think they’ll just start marketing over the internet and sponsoring people into their business at the click of a button. Can it happen? Sure. Does it? Not very often. But, having an one on one discussion with a real live person on the other end of the phone? Now that’s priceless. And yet few people ever do it. Huge network marketing empires have been built in years past simply through the importance of human touch. There’s not anything – no article, no blog post, no capture page, no friend network, no amount of followers- that can ever be more powerful than that. Building a relationship is the true essence. It’s the Tao of social media.


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